Line-X-Logo-9-12-11HUNTSVILLE, Ala. – LINE-X , North America’s largest retail automotive aftermarket franchise and leading provider of high performance spray-on bedliners, is thrilled to announce their attendance at the 2014 Specialty Equipment Market Association Show, Nov. 4-7, 2014 in Las Vegas. During the 2013 SEMA show, LINE-X successfully launched a milestone in the company’s history with an all-new custom truck division, Truck Gear by LINE-X, offering a full line-up of gear and aftermarket accessories to provide customers with a one-stop, complete truck customization experience. For 2014, LINE-X will be continuing to raise the stakes by announcing several all-new additions to the must-have accessory line for trucks, providing customers with enhanced product offerings to choose from when tailoring their truck. Building upon these new capabilities, LINE-X will also be unveiling two project vehicles showcasing the extensive capabilities of LINE-X and Truck Gear by LINE-X. Official details of the secret vehicle projects and all-new Truck Gear accessories have yet to be disclosed, but the highly anticipated vehicle unveiling will take place in the LINE-X booth at 10:00 a.m. on Wednesday, Nov. 5, 2014. The LINE-X booth is located in the South Hall, Upper Level, #34121.

Omix-ADA-SEMA-Cares-Jeep-Build-10-23-14
Suwanee, GA
– Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced its Off Road Success Center (Booth #34000) at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 4 – 7, will showcase two unique Jeeps; one built in support of SEMA Cares that will later be auctioned for charity and the other to be used for a special giveaway promotion during the SEMA Show.

SEMA Cares Jeep Build
The SEMA Cares Jeep stands as a conversation piece at Omix-ADA’s Off Road Success Center and is designed to raise awareness for SEMA Cares charitable efforts within the automotive aftermarket. The SEMA Cares Jeep was bought using funds from Omix-ADA’s 2013 SEMA Cares donation and was customized through a collaboration between Omix-ADA and the Alex Xydias Center for Automotive Arts.

BFGoodrich-Logo-2-19-13Lake Elsinore, Ca. (Oct. 22, 2014) – As the Lucas Oil Off Road Racing Series draws close to its final weekend of racing for the 2014 season, BFGoodrich Tires enters the finals rounds with the intent to win. Championships are still in reach for BFGoodrich drivers who will race under the lights on Friday night and then again Saturday morning for the final round.

BFGoodrich driver Sheldon Creed has seen the podium 10 times this year throughout the season in the Pro-Lite class. With a 14 point lead, Creed will have to hold off his fellow competitors in order to claim the overall LOORRS Pro-Lite Championship. This young driver has proved to the veterans of the sport that he has talent behind the wheel and is looking to further his career in short course.

SEMA-Logo-1-3-13DIAMOND BAR, CA – More than 125 vehicle builders and car customizers have been entered into the first-ever SEMA Battle of the Builders™ competition taking place at SEMA Ignited, Friday, November 7, 2014. The builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.

Editors of leading automotive magazines – Sam Du from Super Street, David Freiburger from Hot Rod, and Fred Williams from Petersen’s 4Wheel & Off Road – will select the Top Ten builders, who will be announced at the SEMA Show on Tuesday, November 4. These ten finalists will then judge one another and vote to determine who will be named the ultimate winner in the 2014 SEMA Battle of the Builders™.

The competition is the foundation for a nationwide television special that will be filmed at the inaugural SEMA Ignited, an event taking place after the trade-only SEMA Show closes, on Friday, November 7, from 4-10 pm. Hundreds of vehicles will exit the Las Vegas Convention Center after the SEMA Show and make their way to the LINQ near the strip in Las Vegas, where SEMA Ignited will be taking place. They will join exhibitors, products and celebrities from the SEMA Show at the LINQ, along with food trucks, music and entertainment.

Robby-Gordon-Speed-Energy-off-Road-10-21-14
CHARLOTTE, N.C. (October 21, 2014)
– SPEED Energy Formula Off-Road Presented by TRAXXAS will make its return to Las Vegas Nov. 1 and 5 at the MGM Resorts Village under the famous lights of the Las Vegas strip.

SCORE-Logo-12-5-11RENO, Nev. — SCORE desert racers Sammy Ehrenberg, C.J. Hutchins and Kellon Walch, all from Nevada, will all be featured in the SCORE spotlight during tonight’s SCORE DirtLive HD Internet show at 7 p.m. (PT) as SCORE accelerates preparations for next month’s rapidly approaching 47th Annual Tecate SCORE Baja 1000.

The granddaddy of all desert races is the season finale of the five-race SCORE World Desert Championship. This year’s iconic adventure, Nov. 11-15, will be a race of approximately 1,292 miles down Mexico’s majestic Baja California peninsula, starting in Ensenada, Baja California Norte and finishing in La Paz, Baja California Sur.

After its debut airing in its normal time slot tonight at www.score-international.com, it will also be re-broadcast continuously on the SCORE website throughout the week ahead.

Maradyne-CJ-Clayton-Off-Road-Fans-10-21-14CJ Clayton, national sales manager for Maradyne High Performance Fans, has over 25 years of automotive industry experience and a passion for performance, from dragsters and hot rods to off-road vehicles. An electric fan and engine cooling expert, he has outlined some points to consider about the benefits and selection of an electric cooling fan.

Electric cooling fans can deliver a number of important benefits to a wide range of vehicles and driving situations. Optimizing the air movement across the fins of the radiator is essential to prevent overheating, a task that electric fans can often handle better than engine-driven fans.

If your vehicle was always in constant motion, you probably wouldn’t even need a fan. Moving down the road would create enough ambient air flow and would be enough to cool down the car’s coolant. However, when your car stops at lights and occasionally gets stuck in traffic, the air flow assist that cooling fans provide becomes a necessity.

A key advantage of electric fans is increased engine cooling and improved air conditioning cooling at idle, when it is most needed. In addition, replacing an engine-driven fan can increase horsepower and improve fuel economy as the engine drag from turning the fan is eliminated. Electric cooling fans operate like any other electrically-powered accessory on the car. Its source of energy is the electrical system of the vehicle as supplied through the battery in conjunction with the alternator.

Go-Baja-Riding-logo-10-21-14Go Baja Riding has announced that it will provide racers, or those looking to compete in their first hard-core race, an opportunity of a lifetime to race the SCORE Baja 1000 this year. Go Baja provides an all-inclusive race program for the Baja 1000. We cover logistics, food, lodging, transportation, bikes for pre run, pitting, and a professionally built 450x with a full-time chase crew (altogether it’s a nine-day program including race day).

Go Baja Riding Tours proudly announced last week that we are now a proud supporter of the Wounded Warrior Project. All proceeds generated will go directly to the WWP. Our donation page is available at support: support.woundedwarriorproject.org/group-fundraising/gobajariding. Go Baja Riding says it is excited to give back to the soldiers that have kept us safe. Two of the team’s riders are combat wounded veterans, so all of us at Go Baja Riding are racing for a larger cause.

Tread-Lightly-Thumb-9-22-14Salt Lake City, Utah – Tread Lightly! appointed two new members to its Board of Directors at an annual meeting recently held at its headquarters in Salt Lake City, Utah.

The new board members are Andrew Hoit, Vice President of Sales at Falken Tire Corporation, a global performance tire manufacturer, and Mark MacGuinness, Vice President at Discount Tire Direct, the world’s largest independent tire and wheel retailer.

“Tread Lightly! is committed to protecting access to the great outdoors for the benefit and enjoyment of people of all ages, and our diverse board has a growing interest in the many issues currently impacting access to public and private lands and waters,” said Lori McCullough, executive director and board member for Tread Lightly!. “As a member based organization, Tread Lightly! is also committed to expanding our membership as we approach our 25th anniversary in 2015. We encourage everyone who enjoys the outdoors to consider a Tread Lightly! membership as a way to help support access to our public lands.”

David Higgins and Craig Drew win LSPR. Photo: Scott Rains

David Higgins and Craig Drew win LSPR. Photo: Scott Rains

Houghton, MI -- Subaru Rally Team USA’s David Higgins and Craig Drew outlasted the competition and the wet stage conditions to take victory at the Lake Superior Performance Rally (LSPR) on October 17-18, 2014 in Houghton, MI.